I was reading today that M&S (they don't miss a trick do they?) are the first to start marketing a new super-broccoli called Beneforte. It apparently contains a high quantity of glucoraphine ( found in other broccoli varieties but at lower levels) which helps reduce the risks of bowel and prostrate cancer as well as preventing heart attacks and strokes.
It's interesting to see that a large number of the big supermarkets are taking a huge interest in these superfoods as well as kick-starting a trend for marketing some of the older 'Heritage' fruit and vegetables. Tesco I believe are selling Heritage cultivars of amber and yellow carrots. (Daucus carota) so look out for more of our old Heritage varieties coming onto the marketplace. This seems to be a growing trend and one that gives us as consumers, more choice. Which can't be a bad thing can it?